![]() When can I create an Amazon Lightning Deal?Īmazon Lightning Deals happen around the year at undefined times. If you sell seasonal products, promotions effectively help clear the excess seasonal merchandise. This way you dispose of inventory, saving storage fees, and clearing space for new products. If you have excess inventory, Lightning deals increase inventory turnover, get more space in your warehouse, and bring you quick cash flow. Lightning deals are more effective to get your sales momentum going. To maintain sales velocity, Amazon sellers use promotional activities to keep sales high, improve BSR, and influence organic growth. ![]() Once your product grows and reaches maturity, it may become difficult to sustain such high-volume sales. This dynamic can bring more new-to-brand customers and build a customer base faster. Due to the urgency factor in deals, your customers are less likely to spend time comparing and contrasting you and your competitors. Lightning deals can specifically target customers looking for the cheapest deal while reinforcing urgency. Offer a competitive advantageĪttract the competitor’s customers by offering products at a lower price. Organic selling enables sellers to make higher profits to help stay competitive. įor Amazon sellers, advertising and promotional costs per unit could go more than 50% of the selling price. Organic growth means higher profit margins for products as there is no additional marketing cost. Support organic growthĪ major goal for sellers is organic growth. Accumulated reviews also lead to a snowball effect increasing conversion rate, improving organic growth, and taking the weight off other Ps in the marketing mix. Positive reviews and ratings increase conversion rates as customers get more social proof of their product. Sales boost usually leads to faster product review accumulation. This improves the Best Seller Rank (BSR) and organic growth of the product. Lightning Deals improve sales more than regular sales, although sellers sacrifice some profit margins. Improved visibility and discounted offers help brands in the following ways: Boost sales This makes it easy to spot deals quickly. Lightning deals improve the visibility of the products through the Deals Page feature and deals badges. Benefits of creating Amazon Lightning Deals You can test what works best for your product by running them simultaneously and checking the results. Amazon Lightning Deals offer higher discounts than 7-Day Deals.Īmazon Lightning Deals are designed to generate lots of traffic and sales quickly, while 7-Day Deals offer a longer-term promotion that gives buyers time to think and decide.Lightning Deals have more visibility on the Today’s Deal page.Lightning Deals last a few hours or until the product runs out, while 7-Day Deals, as the name suggests, run for a week.However, results do differ for sellers depending on their category and products. Due to these reasons, Lightning Deals perform better than 7-day Deals. Lightning Deals feature on the deal page and run for a shorter time period than the 7-day Deals creating a sense of urgency. Are Lightning Deals better than 7-Day Deals? You can take advantage of both by participating in Amazon Lightning Deals throughout the year and the increased traffic on Prime Day. Prime Day Lightning Deals usually offer better discounts on products in a wider range of categories than regular Amazon Lightning Deals. Whereas, Amazon Lightning Deals are available all year round and anyone can access them. Only Amazon Prime members can take advantage of those sales. What are Amazon Prime Day Lightning Deals?Īmazon Prime Day Lightning Deals are similar to Amazon Lightning Deals but Prime Day ones are offered on Amazon’s annual Prime Day event, typically held in July. Moreover, the page is conveniently placed on the homepage for better accessibility. Although, an attractive offer on the deal’s page may make customers buy an item on impulse. Shoppers browse this page to find deals and discounts on products even if they are not looking to buy. Amazon’s Today’s Deals section attracts a lot of traffic and customers through short-lived discounts. Lightning deals feature in the Today’s Deals section of the Amazon marketplace. ![]() They are featured for a set period, usually two to six hours, or until inventory runs out. How to estimate Lightning Deals ROI with Trellis?Īmazon Lightning Deals are paid promotions with limited-time discount offers on products across almost all categories.
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